Combating Big Tobacco and Misinformation: Insights from Truth Initiative's Barbara Schillo at APHA 2024
The fight against tobacco continues to be a critical public health battleground. At the APHA 2024 Annual Meeting & Expo, Barbara Schillo, Chief Research Officer at Truth Initiative, provided valuable insights into this ongoing struggle. In conversation with JMIR Publications Managing Editor Shruti Kochhar, Barbara discussed the challenges, opportunities, and strategies for combating the tobacco industry's influence and rebuilding trust in public health.